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Job Title:
Digital Marketing Executive
Department:
Shared Services
Reports to:
Chief Executive Officer
Hours:
37.5 hours per week
Location:
National Headquarters and Training Centre, Model Farm Road, Cork
Contract Term:
Full-time
Purpose of Role
This fast-paced role is a critical element of the communications and fundraising strategy for the charity.
- You will be responsible for planning, implementing, analysing, and reporting on the digital marketing engagement strategy to engage varying stakeholders.
- You must have a commercial focus with a demonstrable track record in digital and ecommerce working to targets, generating positive outcomes and income.
- You will have the ability to create engaging content including photos, images, videos etc.
Requirements
Key Responsibilities
Strategy
- Own, develop, implement, and monitor an effective digital and ecommerce marketing strategy and, as appropriate, liaise with agencies, Head of Communications and Head of Fundraising on the process.
- Consistently bring knowledge of and insight into new technologies and approaches with a view to the continuous improvement of the organisation's digital and ecommerce marketing strategy.
- Support the Fundraising and wider team through the development of digital strategies for specific events, campaigns, or activities with a focus on key objectives e.g. income generation, awareness.
Website
- Create and maintain consistent, quality content whilst aligned with SEO goals whilst also striving to continuously evolve and enhance the website.
- Deliver engaging messages and effective communications as well as create or obtain the necessary artwork, video, and photos to accompany content.
- Ensure GDPR compliance in relation to varying forms.
- Manage access levels to varying stakeholders.
E-commerce & Digital Income streams
- Ownership of performance, management, success and operation of website income streams including online shop, online donations, raffle income, merchandise etc., and social media/digital marketing income streams.
- Monitor performance to ensure continuous improvement.
Social media
- Plan, produce/design, write and schedule social media content across multiple platforms, in order to grow the organisation's social media presence.
- Plan, schedule, monitor all social and digital advertising activity.
- Monitor all posts, comments and messages, responding as appropriate in consultation with the Head of Communications.
- Provide training and support to volunteer fundraising Branches in order to grow the network’s digital capabilities.
Analytics
- Monitor and report on the performance of all platforms and activities against KPIs.
- Proactively developing approaches to improve performance and continuously evolve outputs.
Design
- Production and creation of campaign and event marketing materials such as factsheets, posters, photos, video, website promotional graphics and specific brand assets as agreed.
- Any other duties as outlined by your manager from time-to-time.
In addition to these key accountabilities, you may also have ownership for one or more key processes. If you are required to take ownership of a key process, this will be communicated to you via your manager and/or the performance management framework. You may be required to be on call, outside of normal business hours.
All employees are expected to comply with Irish Guide Dogs for the Blind terms and conditions, rules, policies, procedures, codes of conduct, quality standards, authorisation processes, risk management policies, etc. and any relevant external regulations.
Values and Behaviours
IGDB places great emphasis on how people get the job done. For example, we need people who are passionate about enabling people who are vision-impaired and families of children with autism to lead better lives and become more mobile and independent. Employees are expected to achieve these standards to fully meet the expectations of their role.